IBRAR
MINI BEGAN AS AN AI EXPLORATION, IMAGINING A GLOWING EGG-LIKE OVAL LIGHT. THE OBJECT’S SERENE SHAPE INSPIRED AN ENTIRE BRAND WORLD, FROM SURREAL CAMPAIGN VISUALS TO NAMING, PACKAGING, AND UI. WHAT STARTED AS A VISUAL EXPERIMENT EVOLVED INTO A COHESIVE LIFESTYLE LIGHTING PRODUCT, BLENDING MINIMAL TECH AND POETIC DESIGN.
MINI BEGAN AS AN AI EXPLORATION, IMAGINING A GLOWING EGG-LIKE OVAL LIGHT. THE OBJECT’S SERENE SHAPE INSPIRED AN ENTIRE BRAND WORLD, FROM SURREAL CAMPAIGN VISUALS TO NAMING, PACKAGING, AND UI. WHAT STARTED AS A VISUAL EXPERIMENT EVOLVED INTO A COHESIVE LIFESTYLE LIGHTING PRODUCT, BLENDING MINIMAL TECH AND POETIC DESIGN.