SetPiece
*All media assets are produced using Artifical Intelligence
Setpiece is an AI consultancy working with B2B organisations to design and implement intelligent systems at scale. As AI rapidly becomes embedded into business infrastructure, the challenge was not to make the brand feel “tech”, but to make it feel structured, intentional, and human.
The brief focused on repositioning Setpiece away from predictable AI aesthetics& instead building a visual system rooted in composition, orchestration, and clarity.