︎EXPERIMENTS

Nike Methods

This project involves improving the existing UI of the Nike Running Club app and introducing Nike Methods, a new feature offering personalized fitness solutions. Nike Methods consolidates training plans, dietary guidance, and curated content, providing users with a comprehensive platform to achieve their fitness goals. By seamlessly integrating this new initiative and enhancing the existing UI.

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Peter Cat

An iconic Kolkata-based restaurant known for its Iranian fusion dishes, Peter Cat sought to redefine its identity by embracing modern branding and digital transformation. The goal was to attract a new, younger audience while honoring its legacy. The rebrand infuses a contemporary vibe into the traditional dining experience, bridging the gap between old-world charm and a fresh, dynamic approach.

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*Type& Textures

This project involves exploring fundamental design principles and applying them on an experimental basis. Through mixed media, texturing, or combining both of them.

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*FOAJ Group

A series of animation designed and directed for reveal event of one of the The Largest Alliance of Communication & Marketing Companies in the gulf Region.

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H.A.N.D

Have A Nice Day, based out of Los Angeles, is a trusted community of verified charities where one can watch every cent of their dollar go to those who need it through H.A.N.D.'s personalised social giving platform. I along with my team at the Irregulars were entrusted with designing a new identity that portrays the brand's ‘nice’ personality.

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