Services:
Branding
Brief:
Peter Cat began as a graduation project but quickly evolved into a comprehensive branding initiative. This Kolkata-based restaurant, renowned for its Iranian fusion dishes, boasts a rich history and a strong, loyal customer base. However, the absence of modern branding and digital presence threatened its growth and relevance in an increasingly digital world.
The primary goal was to revitalize Peter Cat’s brand identity and enhance its digital footprint. The project aimed to shift the restaurant's appeal from primarily catering to millennials to attracting a younger, more fun loving, laid-back demographic, all while preserving the respect and loyalty of its existing patrons.
