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Nike Methods
This project involves improving the existing UI of the Nike Running Club app and introducing Nike Methods, a new feature offering personalized fitness solutions. Nike Methods consolidates training plans, dietary guidance, and curated content, providing users with a comprehensive platform to achieve their fitness goals. By seamlessly integrating this new initiative and enhancing the existing UI.
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Genie
Genie is an AI-driven app that offers personalized suggestions based on user preferences and personality. My involvement included strategic planning, branding, and copywriting within a dynamic startup environment. Genie transforms user images into tailored recommendations, enhancing personalized discovery and engagement through AI technology.
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Peter Cat
An iconic Kolkata-based restaurant known for its Iranian fusion dishes, Peter Cat sought to redefine its identity by embracing modern branding and digital transformation. The goal was to attract a new, younger audience while honoring its legacy. The rebrand infuses a contemporary vibe into the traditional dining experience, bridging the gap between old-world charm and a fresh, dynamic approach.
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*Skin
A Vegan Skincare brand run by Janice in Korea, aims to solve is the lack of availability of eco-friendly, vegan and cruelty-free skincare products that are comfortable on the skin and cater to its ever-changing needs. The brand's philosophy is to provide clean and green beauty while using sustainable resources for both the products and packaging.
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Type& Textures
This project involves exploring fundamental design principles and applying them on an experimental basis. Through mixed media, texturing, or combining both of them.
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