Services:
Art Direction& Branding
Brief:
A Vegan Skincare brand run by Janice in Korea, aims to solve is the lack of availability of eco-friendly, vegan and cruelty-free skincare products that are comfortable on the skin and cater to its ever-changing needs. The brand's philosophy is to provide clean and green beauty while using sustainable resources for both the products and packaging.
The design takes inspiration from Guan Yin, the Buddhist goddess of compassion and mercy, and has adopted a neutral packaging color scheme that symbolizes purity, inspired by her flowing white robe. The brand's logo features Guan Yin's water jar, which symbolizes compassion and wisdom, and a willow branch that represents adaptability and has medicinal significance, relating to the brand's healing and joy-giving personality.
