PETERCAT

PETER CAT IS AN ICONIC KOLKATA-BASED RESTAURANT KNOWN FOR ITS IRANIAN FUSION DISHES AND CULT FOLLOWING THAT SPANS GENERATIONS. WHEN IT CAME TIME TO REIMAGINE ITS BRAND, THE CHALLENGE WAS TO HONOR ITS LEGACY WHILE MAKING IT RELEVANT FOR A NEW ERA.

THE REBRAND BEGAN WITH A QUESTION: HOW DOES A PLACE SO ROOTED IN MEMORY SPEAK TO A YOUNGER AUDIENCE WITHOUT LOSING ITS SOUL? THE ANSWER LAY IN BALANCE.MERGING HERITAGE WITH MODERNITY, NOSTALGIA WITH EDGE, AND HUMOR WITH ELEGANCE.

THE NEW IDENTITY REBUILDS THE RESTAURANT’S VISUAL LANGUAGE FROM THE GROUND UP. TYPOGRAPHY DRAWS INSPIRATION FROM CLASSIC BENGALI AND VICTORIAN SIGNAGE, WHILE A CONTEMPORARY GRID AND COLOR SYSTEM BRING STRUCTURE AND CLARITY.

SOCIAL MEDIA AND DIGITAL TOUCHPOINTS WERE REDESIGNED TO FEEL WARM, PERSONAL, AND PLAYFULLY SELF-AWARE, A REFLECTION OF THE RESTAURANT’S CULT STATUS. THROUGH BRANDING, COPY, AND VISUAL SYSTEMS, PETER CAT NOW SITS AT THE INTERSECTION OF OLD-WORLD CHARM AND MODERN DESIGN, A BRAND THAT FEELS BOTH TIMELESS AND ENTIRELY NEW.

IN THE END, THIS REBRAND IS LESS ABOUT CHANGING WHAT PETER CAT IS AND MORE ABOUT REMINDING PEOPLE WHY IT HAS ALWAYS MATTERED.